Publications
Publications
- November 1998 (Revised June 1999)
- HBS Case Collection
MedSim
Abstract
An Israeli high-tech start-up has developed an innovative simulator which makes possible non-patient training in medical ultrasound. The marketing function moves to the United States, the largest market, while other functions remain in Israel. The case describes a number of options for further growth.
Keywords
Technological Innovation; Training; Health Care and Treatment; Problems and Challenges; Business Startups; Globalized Markets and Industries; Technology Industry; Health Industry; Israel; United States
Citation
Arnold, David J., and Dov Brachfeld. "MedSim." Harvard Business School Case 599-020, November 1998. (Revised June 1999.)