Publications
Publications
- September 1998 (Revised October 2001)
- HBS Case Collection
SADAFCO
Abstract
SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars.
Keywords
Citation
Arnold, David J. "SADAFCO." Harvard Business School Case 599-021, September 1998. (Revised October 2001.)