Publications
Publications
- September 1998 (Revised April 2002)
- HBS Case Collection
ECM Group: Improving Global Marketing Productivity
Abstract
Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues.
Keywords
Citation
Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)