Publications
Publications
- November 1986 (Revised February 1996)
- HBS Case Collection
Allstate Chemical Company: The Commercialization of Dynarim
By: David A. Garvin
Abstract
Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development organization in facilitating new product development. Students must evaluate the role of the commercial development group, especially its goals, management criteria for accepting new projects, and the criteria for passing on projects to established divisions.
Keywords
Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry
Citation
Garvin, David A. "Allstate Chemical Company: The Commercialization of Dynarim." Harvard Business School Case 687-010, November 1986. (Revised February 1996.)