Publications
Publications
- April 1988 (Revised March 1991)
- HBS Case Collection
Boeing 767: From Concept to Production (B)
By: David A. Garvin
Abstract
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment.
Keywords
Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
Citation
Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)