Publications
Publications
- December 1996 (Revised July 1997)
- HBS Case Collection
Parker's Biscuits, Inc.: Venturing into China
Abstract
Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to two quite different Chinese enterprises. One partner is larger, has broader product lines, and offers a better estimated financial payback on the investment. The other appears to be much more open to Parker's manufacturing management methods. Either choice will represent the company's largest single investment in a joint venture to date.
Keywords
Joint Ventures; Decision Choices and Conditions; Manufacturing Industry; Food and Beverage Industry; China
Citation
Gray, Ann E. "Parker's Biscuits, Inc.: Venturing into China." Harvard Business School Case 697-056, December 1996. (Revised July 1997.)