Publications
Publications
- November 1997 (Revised May 1998)
- HBS Case Collection
ASIMCO: The Alliance Brewing Group
Abstract
ASIMCO is a direct investment fund with $350 million invested in 17 Chinese joint ventures in the brewing and auto components industries. The CEO must decide whether to invest in distribution to grow the brewing business or to invest in additional manufacturing joint ventures. This case describes the alternative routes to growing an operation in China, and the challenges involved.
Keywords
Production; Distribution; Joint Ventures; Decision Making; Investment Funds; Growth and Development Strategy; Manufacturing Industry; Auto Industry; Food and Beverage Industry; China
Citation
Gray, Ann E., and Jennifer Gui. "ASIMCO: The Alliance Brewing Group." Harvard Business School Case 698-011, November 1997. (Revised May 1998.)