Publications
Publications
- October 1991
- HBS Case Collection
Philips' Compact Disc Introduction (C)
Abstract
Requires students to consider Philip's options in 1991, when it unveiled its digital compact cassette, the next generation in audio technology for the firm. Reinforces the generality of issues described in the (A) case and draws attention to the analytics required for their resolution.
Keywords
Citation
McGahan, Anita M. "Philips' Compact Disc Introduction (C)." Harvard Business School Supplement 792-037, October 1991.