Publications
Publications
- 2006
Anomalies in Estimates of Cross-Elasticities for Marketing Mix Models: Theory and Empirical Test
By: Andre Bonfrer, Ernest R. Berndt and Alvin J. Silk
Citation
Bonfrer, Andre, Ernest R. Berndt, and Alvin J. Silk. "Anomalies in Estimates of Cross-Elasticities for Marketing Mix Models: Theory and Empirical Test." NBER Working Paper Series, No. 12756, December 2006.