Publications
Publications
- October 1997
- HBS Case Collection
Polaroid Corporation: Digital Imaging Technology in 1997
Abstract
Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp., a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs. traditional imaging technology, how to restructure the organization to capitalize on this new technology, and whether to support a new proposal to develop a digital camera for the mass market.
Keywords
Information Technology; Decision Choices and Conditions; Competitive Strategy; Consumer Products Industry
Citation
Rosenbloom, Richard S., and Ellen Pruyne. "Polaroid Corporation: Digital Imaging Technology in 1997." Harvard Business School Case 798-013, October 1997.