Publications
Publications
- November 1999 (Revised July 2000)
- HBS Case Collection
Roly International: Consumer Licensed Products in China
Abstract
In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market.
Keywords
Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China
Citation
Arnold, David J., and Shivani Chand. "Roly International: Consumer Licensed Products in China." Harvard Business School Case 500-050, November 1999. (Revised July 2000.)