Publications
Publications
- November 1999 (Revised November 2003)
- HBS Case Collection
Fresh Connections
Abstract
Mary Alice McKenzie is facing numerous issues in growing her Vermont-based fresh-prepared foods business. She must address immediate operational problems--such as bottlenecks and capital equipment decisions--as well as decide on a long-term strategic position. This case investigates how she can structure her operations today to take advantage of the continued growth in the home meal replacement market.
Keywords
Citation
West, Jonathan, Susan Harmeling, and Christian G. Kasper. "Fresh Connections." Harvard Business School Case 600-022, November 1999. (Revised November 2003.)