Publications
Publications
- September 2000 (Revised April 2001)
- HBS Case Collection
Kana Communications
Abstract
Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution for software vendors. Issues of channel design, channel conflict, and resource allocation are all addressed.
Keywords
Change Management; Internet and the Web; Applications and Software; Distribution Channels; Web Services Industry
Citation
Sarvary, Miklos. "Kana Communications." Harvard Business School Case 501-003, September 2000. (Revised April 2001.)