Publications
Publications
- November 2000
- HBS Case Collection
beenz.com: Building "The Web's Currency" Into a Global Business
Abstract
Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization and growth have presented a number of pressures that challenge that vision.
Keywords
Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups
Citation
Arnold, David J. beenz.com: Building "The Web's Currency" Into a Global Business. Harvard Business School Case 501-014, November 2000.