Publications
Publications
- February 2001
- HBS Case Collection
McLean Watson/Media Synergy Inc. (B)
By: Carin-Isabel Knoop, Michael D. Watkins and Cate Reavis
Citation
Knoop, Carin-Isabel, Michael D. Watkins, and Cate Reavis. "McLean Watson/Media Synergy Inc. (B)." Harvard Business School Case 801-035, February 2001.