Publications
Publications
- February 2001 (Revised June 2001)
- HBS Case Collection
Competitive Dynamics in Home Video Games (C): The Sega Genesis
Abstract
Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case.
Keywords
Citation
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (C): The Sega Genesis." Harvard Business School Case 701-093, February 2001. (Revised June 2001.)