Publications
Publications
- February 2001 (Revised July 2001)
- HBS Case Collection
Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn
Abstract
Outlines the events leading up to the Sega's launch of its 32-bit console named Saturn.
Keywords
Citation
Coughlan, Peter J., and Deborah Freier. "Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn." Harvard Business School Case 701-097, February 2001. (Revised July 2001.)