Publications
Publications
- April 2001
- HBS Case Collection
McLean Watson/Media Synergy Inc. (C1): John Eckert
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
Citation
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "McLean Watson/Media Synergy Inc. (C1): John Eckert." Harvard Business School Case 801-036, April 2001.