Publications
Publications
- June 2001
- HBS Case Collection
Competitive Dynamics in Home Video Games (D): The Nintendo Super NES
Abstract
Sets the scene for Nintendo's launch of its Super NES console in Japan and in the United States and describes consumer reaction to the console versus that of its major competitor at the time, Sega. A rewritten version of an earlier case.
Keywords
Citation
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (D): The Nintendo Super NES." Harvard Business School Case 701-094, June 2001.