Publications
Publications
- June 2001
- HBS Case Collection
Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo
Abstract
Nintendo must make some important decisions related to the launch and design of the successor to its 16-bit Super NES console. A rewritten version of an earlier case. This is part of a case series examining the competitive dynamics in the home video game industry from 1970 into the new millennium.
Keywords
Citation
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo." Harvard Business School Case 701-100, June 2001.