Publications
Publications
- January 2002
- HBS Case Collection
DeRemate.com: Building a Latin American Internet Auction Site
Abstract
Analyzes the strategic decision-making process in terms of market forces and short-term growth for an online trading community site in Latin America. A major competitor to E-bay, DeRemate.com is contemplating expansion throughout Latin America.
Keywords
Citation
Rukstad, Michael G., and David Collis. "DeRemate.com: Building a Latin American Internet Auction Site." Harvard Business School Case 702-454, January 2002.