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  • September 2002 (Revised July 2012)
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Athleta

By: William A. Sahlman and Taslim Pirmohamed
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

The management team at Athleta is attempting to raise equity capital for the company in March 2002. Athleta is a catalog and online retailer of women's athletic clothing. The company has made substantial progress, with anticipated 2002 sales over $20 million, but has been undercapitalized. Given the decline in values in the capital market in early 2002, the company has limited prospects for raising capital on attractive terms.

Keywords

Management Teams; Financing and Loans; Business Model; Business Strategy; Equity; Capital; Retail Industry

Citation

Sahlman, William A., and Taslim Pirmohamed. "Athleta." Harvard Business School Case 803-045, September 2002. (Revised July 2012.)
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About The Author

William A. Sahlman

Entrepreneurial Management
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Related Work

    • September 2002 (Revised July 2012)
    • Faculty Research

    Athleta

    By: William A. Sahlman and Taslim Pirmohamed
    • September 2015 (Revised December 2015)
    • Faculty Research

    Athleta

    By: William Sahlman and Robert White
Related Work
  • Athleta By: William A. Sahlman and Taslim Pirmohamed
  • Athleta By: William Sahlman and Robert White
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