Publications
Publications
- spring 2007
- Business History Review
Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970
Abstract
Around 1960, the first independent African nations emerged, marking the beginning of the momentous political event that, among other things, would change the visual representations and the copy of advertisements. Development, modernity, and industrialization became dominant themes in corporate advertising in the 1950s and remained prevalent in the following two decades. British business created a publicity strategy that couched its presence in less developed countries in terms of its commitment and positive contribution to the progress of the new states. Eventually, companies tried to Africanize their corporate image through these campaigns.
Keywords
Citation
Decker, Stephanie. "Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970." Business History Review 81, no. 1 (Spring 2007): 59–86.