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  • December 2003 (Revised March 2004)
  • Case
  • HBS Case Collection

FIRA: Confronting the Mexican Agricultural Crisis

By: James E. Austin, Michael Chu and Cate Reavis
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to compete, and many were leaving farming for the city. Francisco Mere, director of FIRA, a second-tier development bank, was in the process of developing and implementing a new strategy that would more effectively and efficiently reinvigorate the Mexican agricultural system.

Keywords

Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry

Citation

Austin, James E., Michael Chu, and Cate Reavis. "FIRA: Confronting the Mexican Agricultural Crisis." Harvard Business School Case 304-032, December 2003. (Revised March 2004.)
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About The Authors

James E. Austin

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Michael Chu

General Management
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More from the Authors
  • Responsible Leadership and Transformative Cross-sector Partnering By: James E. Austin, M. H. Jaén, E. Reficco and A. Vernis
  • Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris By: James E. Austin, Megan Epler Woods and Herman B. Leonard
  • PhonePe: Democratizing Payments in India By: Michael Chu and Rachna Tahilyani
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