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  • January 2008
  • Article
  • Harvard Business Review

The Value of a Broader Product Portfolio

By: Bharat Anand
  • Format:Print
  • | Pages:1
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Abstract

The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.

Keywords

Brands and Branding; Product Development; Expansion; Value Creation

Citation

Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
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About The Author

Bharat N. Anand

Strategy
→More Publications

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    • August 2021 (Revised January 2022)
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More from the Author
  • Danaher Corporation (Abridged) By: Bharat Anand, David J. Collis and Sophie Hood
  • The Virtues and Limitations of Dynamic Capabilities By: Bharat Anand and David J. Collis
  • The Limitations of Dynamic Capabilities By: David J. Collis and Bharat Anand
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