Publications
Publications
- March 2005 (Revised May 2005)
- HBS Case Collection
Noodles & Company (Abridged)
By: Linda A. Cyr
Abstract
Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must develop a growth strategy that will allow Noodles & Co. to achieve these aggressive objectives as well as maintain the company's unique culture. Kennedy must decide among several alternative growth strategies, with a particular emphasis on the decision of whether to franchise. Includes color exhibits.
Keywords
Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
Citation
Cyr, Linda A. "Noodles & Company (Abridged)." Harvard Business School Case 805-098, March 2005. (Revised May 2005.)