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  • June 2005 (Revised March 2006)
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E Ink in 2005

By: David B. Yoffie and Barbara Mack
  • Format:Print
  • | Pages:24
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Abstract

Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.

Keywords

Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Technology Industry

Citation

Yoffie, David B., and Barbara Mack. "E Ink in 2005." Harvard Business School Case 705-506, June 2005. (Revised March 2006.)
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About The Author

David B. Yoffie

Strategy
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Related Work

    • November 2008 (Revised April 2009)
    • Faculty Research

    E Ink in 2008

    By: David B. Yoffie and Renee Kim
Related Work
  • E Ink in 2008 By: David B. Yoffie and Renee Kim
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