Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2008 (Revised April 2009)
  • Case
  • HBS Case Collection

E Ink in 2008

By: David B. Yoffie and Renee Kim
  • Format:Print
  • | Pages:5
ShareBar

Abstract

In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.

Keywords

Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry

Citation

Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

More from the Authors

    • May 29, 2022
    • Harvard Business Review France (website)

    Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?]

    By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
    • May 2022
    • Faculty Research

    The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

    By: David B. Yoffie and Daniel Fisher
    • March 2022 (Revised May 2022)
    • Faculty Research

    Doubling Down: Elon Musk's Big Bets in 2022

    By: David Yoffie and Daniel Fisher
More from the Authors
  • Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?] By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
  • The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022 By: David B. Yoffie and Daniel Fisher
  • Doubling Down: Elon Musk's Big Bets in 2022 By: David Yoffie and Daniel Fisher
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College