Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2008
  • Article
  • Journal of Marketing Research (JMR)

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut
  • Format:Print
ShareBar

Keywords

Innovation and Invention; Strategy; Markets; Research

Citation

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
  • Find it at Harvard

About The Author

Elie Ofek

Marketing
→More Publications

More from the Authors

    • May 2022
    • Faculty Research

    LOOP: Driving Change in Auto Insurance Pricing

    By: Elie Ofek and Alicia Dadlani
    • February 2022
    • Faculty Research

    Mary Kay Inc.: Enriching Women's Lives while Embracing Change

    By: Elie Ofek and Julia Kelley
    • February 2022 (Revised March 2022)
    • Faculty Research

    Aleph Farms: A New Culture of Meat

    By: Elie Ofek and Jeff Huizinga
More from the Authors
  • LOOP: Driving Change in Auto Insurance Pricing By: Elie Ofek and Alicia Dadlani
  • Mary Kay Inc.: Enriching Women's Lives while Embracing Change By: Elie Ofek and Julia Kelley
  • Aleph Farms: A New Culture of Meat By: Elie Ofek and Jeff Huizinga
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College