Publications
Publications
- August 2005 (Revised March 2007)
- HBS Case Collection
Leitax (A)
By: Noel H. Watson, Rogelio Oliva and Laura Winig
Abstract
Leitax, a young digital camera manufacturer selling its cameras mainly through retailers, experienced poor matching of inventory availability with demand for new and existing products in 2002. Describes the implementation and details of a consensus forecasting approach, a crucial part of a demand and supply planning redesign that was introduced to address the problem. The forecasting approach is a cross-functional one involving the sales, operations, and finance functions. Describes the results of the introduction, including planning challenges the company continued to face.
Keywords
Demand and Consumers; Supply Chain Management; Forecasting and Prediction; Supply and Industry; Manufacturing Industry; Retail Industry
Citation
Watson, Noel H., Rogelio Oliva, and Laura Winig. "Leitax (A)." Harvard Business School Case 606-002, August 2005. (Revised March 2007.)