Publications
Publications
- September 2005 (Revised May 2006)
- HBS Case Collection
iMergent (A)
Abstract
iMergent's core business consists of proprietary virtual storefront software aimed at small businesses and entrepreneurs. For idea-rich entrepreneurs who lack technological skills, iMergent provides an all-inclusive program that covers all needs from order processing to eBay interfacing to UPS shipping integration. Between 2000 and 2005, the company realized 418% top-line growth and has been praised by investors, analysts, and advisers. The company has a unique workshop-based sales methodology, accompanied by installment sales contracts with customers. The company provides an opportunity to analyze financial statements, focusing on measures of performance and management accounting choices.
Keywords
Citation
Bradshaw, Mark T. "iMergent (A)." Harvard Business School Case 106-030, September 2005. (Revised May 2006.)