Publications
Publications
- August 2006 (Revised September 2006)
- HBS Case Collection
Scopie's Enlarged Gland Shrinker
Abstract
Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability.
Keywords
Citation
Herzlinger, Regina E. "Scopie's Enlarged Gland Shrinker." Harvard Business School Case 307-035, August 2006. (Revised September 2006.)