Publications
Publications
- September 2006 (Revised July 2007)
- HBS Case Collection
SAP: Industry Transformation
By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain
Abstract
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?
Keywords
Citation
Hagiu, Andrei, Pai-Ling Yin, Daniela Beyersdorfer, and Vincent Marie Dessain. "SAP: Industry Transformation." Harvard Business School Case 707-435, September 2006. (Revised July 2007.)