Publications
Publications
- October 2006 (Revised March 2007)
- HBS Case Collection
The ColorMatch Hair Color System
By: Clayton M. Christensen and Matthew Beecher
Abstract
Describes the challenge of finding the right market for a product.
Keywords
Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry
Citation
Christensen, Clayton M., and Matthew Beecher. "The ColorMatch Hair Color System." Harvard Business School Case 607-030, October 2006. (Revised March 2007.)