Publications
Publications
- June 2009
- Journal of Consumer Research
The Impact of Add-On Features on Consumer Product Evaluations
By: Marco Bertini, Elie Ofek and Dan Ariely
Citation
Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.