Publications
Publications
- January 2008 (Revised July 2009)
- HBS Case Collection
Studio Moderna - A Venture in Eastern Europe
By: Daniel Isenberg
Abstract
Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide whether to change his in-sourcing strategy to out-sourcing.
Keywords
Globalized Firms and Management; Operations; Entrepreneurship; Retail Industry; Electronics Industry; Europe
Citation
Isenberg, Daniel. "Studio Moderna - A Venture in Eastern Europe." Harvard Business School Case 808-110, January 2008. (Revised July 2009.)