Publications
Publications
- January 1990 (Revised October 1992)
- HBS Case Collection
Breakfast Cereal Industry: The 1972 Antitrust Complaint
Citation
Brandenburger, Adam M., and Vijay Krishna. "Breakfast Cereal Industry: The 1972 Antitrust Complaint." Harvard Business School Case 190-116, January 1990. (Revised October 1992.)