Publications
Publications
- February 2008 (Revised August 2008)
- HBS Case Collection
EXACT Sciences Corp.: Commercializing a Diagnostic Test
Abstract
This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test.
Keywords
Health Testing and Trials; Genetics; Science-Based Business; Commercialization; Biotechnology Industry
Citation
Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)