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  • February 2010
  • Article
  • Judgment and Decision Making

Conflict of Interest and the Intrusion of Bias

By: Don A. Moore, Lloyd Tanlu and Max Bazerman
  • Format:Print
  • | Pages:17
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Abstract

This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit persistence in selecting the right industry and time to start new ventures. Entrepreneurs with demonstrated market-timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and customers perceive the entrepreneur to have market-timing skill, and is therefore more likely to succeed, they will be more willing to commit resources to the firm. In this way, success breeds success and strengthens performance persistence.

Keywords

Conflict of Interests; Prejudice and Bias; Performance; Entrepreneurship; Market Timing; Competency and Skills; Perception; Business Startups; Resource Allocation

Citation

Moore, Don A., Lloyd Tanlu, and Max Bazerman. "Conflict of Interest and the Intrusion of Bias." Judgment and Decision Making 5, no. 1 (February 2010): 37–53.
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About The Author

Max H. Bazerman

Negotiation, Organizations & Markets
→More Publications

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More from the Authors
  • Decision Leadership: Empowering Others to Make Better Choices By: Don A. Moore and Max H. Bazerman
  • Megastudies Improve the Impact of Applied Behavioural Science By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley Whillans, Jonathan Zinman and Angela L. Duckworth
  • Slice Labs: Creating a Fraud-free Online Insurance Platform By: Amit Goldenberg and Max Bazerman
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