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  • September 2009 (Revised August 2012)
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Novasys Medical

By: Richard G. Hamermesh and Lauren Barley
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.

Keywords

Entrepreneurship; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Health Disorders; Product Development; Business and Government Relations; Medical Devices and Supplies Industry; United States

Citation

Hamermesh, Richard G., and Lauren Barley. "Novasys Medical." Harvard Business School Case 810-027, September 2009. (Revised August 2012.)
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About The Author

Richard G. Hamermesh

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Related Work

    • September 2009 (Revised August 2012)
    • Faculty Research

    Novasys Medical

    By: Richard G. Hamermesh and Lauren Barley
Related Work
  • Novasys Medical By: Richard G. Hamermesh and Lauren Barley
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