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  • April 2010 (Revised May 2017)
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Tremblant Capital Group

By: Robin Greenwood
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that specializes in forecasting consumer behavioral change and capitalizes on the disconnect between stock prices and consumer behavior. In the case of Green Mountain Coffee, many other sophisticated investors have taken short positions in the stock, leading Barakett to question whether his fund had the right trade thesis.

Keywords

Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)

Citation

Greenwood, Robin. "Tremblant Capital Group." Harvard Business School Case 210-071, April 2010. (Revised May 2017.)
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About The Author

Robin Greenwood

Finance
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Related Work

    • April 2010 (Revised May 2017)
    • Faculty Research

    Tremblant Capital Group

    By: Robin Greenwood
Related Work
  • Tremblant Capital Group By: Robin Greenwood
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