Publications
Publications
- May 1992 (Revised July 1995)
- HBS Case Collection
Capital Holding Corp.: Reengineering the Direct Response Group
By: Donna B. Stoddard
Abstract
Describes a major change initiative--reengineering--that is underway at Capital Holding Corp.'s Direct Response Group. The reengineering initiative involved changes to the organization's structure, control systems, and information systems.
Keywords
Citation
Stoddard, Donna B. "Capital Holding Corp.: Reengineering the Direct Response Group." Harvard Business School Case 192-001, May 1992. (Revised July 1995.)