Publications
Publications
- September 2011 (Revised July 2019)
- HBS Case Collection
Note on Neuromarketing
By: Uma R. Karmarkar
Abstract
This note provides some general perspective on the neuromarketing field, with a discussion of both current practices and future directions.
Keywords
Citation
Karmarkar, Uma R. "Note on Neuromarketing." Harvard Business School Background Note 512-031, September 2011. (Revised July 2019.)