Publications
Publications
- October 2011 (Revised October 2013)
- HBS Case Collection
Ensighten
By: Lena G. Goldberg and Michael J. Roberts
Abstract
Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer.
Keywords
Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry
Citation
Goldberg, Lena G., and Michael J. Roberts. "Ensighten." Harvard Business School Case 812-050, October 2011. (Revised October 2013.)