Publications
Publications
  • April 1993 (Revised September 1996)
  • Case
  • HBS Case Collection

General Mills, Inc.: Analyzing an Annual Report

By: William J. Bruns Jr. and Marc H. Zablatsky
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

A directed analysis of the General Mills 1992 Annual Report. Focuses on the basics of reading an annual report including analysis of financial statements, calculations of financial ratios, and study of the layout and message of an annual report.

Keywords

History; Cost Management; Activity Based Costing and Management; Financial Statements; Financial Strategy

Citation

Bruns, William J., Jr., and Marc H. Zablatsky. "General Mills, Inc.: Analyzing an Annual Report." Harvard Business School Case 193-143, April 1993. (Revised September 1996.)

About The Author

William J. Bruns

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