Publications
Publications
- February 2014 (Revised December 2016)
- HBS Case Collection
Aldi: The Dark Horse Discounter
By: Eric Van den Steen and David Lane
Abstract
In 2013, Aldi—the world's 8th largest retailer—planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with Walmart in the US, Walmart's home market?
Keywords
Citation
Van den Steen, Eric, and David Lane. "Aldi: The Dark Horse Discounter." Harvard Business School Case 714-474, February 2014. (Revised December 2016.)