Publications
Publications
- March 2014 (Revised June 2014)
- HBS Case Collection
Noma: A Lot on the Plate
By: Mukti Khaire and Elena Corsi
Abstract
In 2014, the restaurant Noma, based in Copenhagen, Denmark, was considered to be amongst the best restaurants in the world, and its co-founder, co-owner and chef, René Redzepi, among the most influential chefs. The restaurant was also leading the new Nordic food movement, a movement focused on rediscovering Nordic cuisine and ingredients, which had helped increase the popularity of Danish cuisine. Since 2013 Noma had a new investor, the American Marc Blazer, who joined to help Redzepi increase the restaurant's margins to make it a more sustainable business. But the question was—how? What options really were available?
Keywords
Citation
Khaire, Mukti, and Elena Corsi. "Noma: A Lot on the Plate." Harvard Business School Case 814-097, March 2014. (Revised June 2014.)