Publications
Publications
- August 2014 (Revised March 2015)
- HBS Case Collection
Optimization and Expansion at OpenTable
By: Benjamin Edelman and Karen Webster
Abstract
OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.
Keywords
Payments; Pricing; Mobile; Rollout; Incrementality; Innovation Strategy; Credit Cards; Accommodations Industry; Information Technology Industry; United States
Citation
Edelman, Benjamin, and Karen Webster. "Optimization and Expansion at OpenTable." Harvard Business School Case 915-003, August 2014. (Revised March 2015.) (request courtesy copy.)