Publications
Publications
- October 2014 (Revised May 2017)
- HBS Case Collection
Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)
By: John A. Quelch
Keywords
Mergers & Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America
Citation
Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.)