Bhutan: Governing for Happiness

Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest countries in spite of a tumultuous history, low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and Hollywood screenwriters to leading development economists, looked to Bhutan for enlightenment and perspective on crises both personal and global. GNH had become the country’s brand and suggested a possible future for capitalism. Was Bhutan on to something? Was there really a tradeoff between growth and happiness, and, if so, was it acceptable? In early 2014, Bhutan’s newly minted Prime Minister Tshering Tobgay was faced with these questions as he deliberated on whether to approve a massive new Bhutanese-Indian hydropower collaboration that experts argued would provide energy, foreign exchange, and invaluable jobs, but which also risked undermining the country’s brand as well as its happiness.